mcdonald’s
Alongside some funny and smart people, I managed McDonald’s social presence on Instagram, Twitter, and TikTok. As a creative producer, I wrote, pitched, sold, and produced my own ideas as well as the rest of the team’s.
We did a lot. It was fun.
GANG:
mike vitiello, dom tunon, chris martin, izzy dahlke, courtney o’donnell, jade smith, mike devine, lanre danmola, tray edwards, stacia andrews, anna laytham, matt simpson, kelechi mpamaugo, mikhael villegas, sarah henning
mcdonald’s all american games
role: writer, creative producer, editor, strategist, glue guy
Over the summer, McDonald’s made some much-needed repairs to 4 public basketball courts in Louisville, Indianapolis, D.C., and Chicago. They asked us how to promote this on social, and we saw this as an opportunity to tell a more important story - that of the people who use these courts. So, we played the role of documentary crew and set out across the country to find and tell their stories.
Below is our mood film that announced the program, as well as a few short-form pieces that we cut for TikTok.